Sell Your Home Quick and Easy! | No Hassles, No Fees & No Banks‎
 
  • Home
  • Sell Your Home
  • Buy A Home
  • Homes for Sale
  • Contractors
  • Investors
  • Realtors
  • About
  • Contact Us
  • Blog
  • FAQ

5/6/2015

DOES YOUR WEBSITE STACK UP TO THE COMPETITION?

0 Comments

Read Now
 
ON POINT HOMEVESTMENTS
​​You might know your SEO from your SEM, but do you know how your website ranks against competitors? Although the only metrics that really matter are your own company’s brand equity and sales, it’s a helpful integrated marketing activity to suss out the competition online and know how you stack up. Fortunately, with the abundance of free and low-cost tools available, you can benchmark your website against the competition and create a plan for improvement.
 
Work with the Numbers

First, fire up your favorite search engine and type in a relevant service or product. Where does your site appear in comparison to the competition? This ranking measures nonpaid, also called organic, relevancy and is one of the most-important indicators of the performance of your website. Sites that rank higher receive more online traffic and feature more relevant content for users.

Second, does your site carry authority? To find out, you’ll need to measure the off-site optimization of it. This refers to the factors that have an effect on your site, such as backlinks. These are links on other websites pointing back to your website. Backlinkwatch and Open Site Explorer are two free online tools that give you visibility into the backlink ranking of your site or competitive sites.

Third, look holistically at all of your online marketing efforts. One popular way is to run your website through Marketing Grader to get a report card of how your website and online marketing is performing. Then, run a competitive URL through the online checklist to determine its strengths and weaknesses. media junction also offers a free online competitor analysis that rates your website against three competitor properties.

“Once you run the analysis, put together an action list of what areas you can improve and what you can do differently than your competitors,” advises Jessica Meher, a marketing manager at HubSpot and founder of clickify, an inbound marketing and web design agency.

By staying ahead of your competition and comparing important site performance metrics against key competitors, you can find out which strategies are working and refine future integrated marketing activities.
On Point Homevestments

​ON POINT HOMEVESTMENTS

Share

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

Details

    Archives

    February 2019
    January 2019
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015

    Categories

    All
    Buying A Home
    Construction
    Costs
    Counter Offer
    Exit Strategies
    Fees
    Fix And Flip
    Home Equity
    Home Improvement
    Info
    Investing
    Loan
    Marketing
    Negotiating
    Real Estate
    Real Estate Investing
    Rehabbing
    Rental Property
    Renting
    Selling A Home
    Tips
    Websites
    Wholesaling

    RSS Feed

Company

Home
About Us
Contact Us

Services

Sell Your Home
Buy A Home
Homes For Sale

Support

Contractors
Investors
​Realtors

Additional Info

FAQS
​Blog
Privacy Policy

CONNECT WITH US

562-485-9555

© COPYRIGHT 2019. ALL RIGHTS RESERVED.
Possibilities
  • Home
  • Sell Your Home
  • Buy A Home
  • Homes for Sale
  • Contractors
  • Investors
  • Realtors
  • About
  • Contact Us
  • Blog
  • FAQ