How to Speak Real Estate

The Redfin Blog beat us to this story, but it’s interesting nonetheless…

The Los Angeles Times ran an article a while back citing a correlation between the words used in real estate listings and the length of time a home spends on the market, as well as the selling price.

Oddly enough, “new paint” was the most commonly listed comment, yet drew lower sales in general.  One researcher reasons that if you can’t find anything better to say than “new paint,” perhaps you shouldn’t say anything at all.

Words that appeal to the beauty of a home seemed to turn the fastest sales and highest prices.  “Landscaping,” “gourmet” and “granite” were among the words used in the lisings.

The most blasphemous word you can use in a listing? “Motivated.”

To our agent readers: are there key words you use (or avoid like the plague) that you feel have an effect on the length of time it takes to sell a home?

​On Point Homevestments